Sound Go Round

Interactive campaign introducing the musical event ETD Pop. At this festival, people tend to dress up in pony beads, so I offered them a chance to show off their 'kandi'. For the photos, the record was hand-stitched together out of beads and put on the record player to give the impression of melting. The beads act as a visceral and tangible reminder of the joy of music; when touching the beads, one feels all the emotions of the concert.

Credits

Art Director: Caroline Marks
Designer: Caroline Marks
Illustrator: Caroline Marks
Photographer: Cliff Owl